Australian Cigarette Prices in 2026
Cigarettes in Australia are among the most expensive in the world, and 2026 is no exception. Annual tobacco excise increases — mandated by the federal government — push prices higher every September. A standard pack of 20 premium cigarettes now costs between $40 and $55 at most retailers, depending on the brand.
For smokers searching for "cheap smokes online" or "discount smokes online," the reality is that there are no loopholes that dramatically slash prices. All legally sold cigarettes in Australia carry the same excise rate. However, choosing the right brand and buying from competitive retailers can save you $3–$8 per pack compared to convenience-store pricing.
Cigarette Brand Price Comparison — May 2026
Below is a snapshot of average pack-of-20 prices across major cigarette brands sold in Australia as of May 2026. Prices include GST and excise.
| Brand | Variant | Pack of 20 | Pack of 25 | Per Cigarette |
|---|---|---|---|---|
| Winfield | Blue 20s | $45.95 | $54.95 | $2.30 |
| Marlboro | Gold 20s | $48.50 | $58.50 | $2.43 |
| Peter Jackson | Original 20s | $43.95 | $52.95 | $2.20 |
| Longbeach | Blue 20s | $40.50 | $48.50 | $2.03 |
| JPS | Blue 20s | $39.95 | $47.95 | $2.00 |
| Choice | Blue 20s | $37.50 | $44.50 | $1.88 |
| Bond Street | Classic 20s | $38.95 | $46.50 | $1.95 |
As the table shows, budget brands like Choice and Bond Street come in at roughly $1.88–$1.95 per cigarette, while premium brands like Marlboro sit closer to $2.43 per stick. Over a pack-a-day habit, that difference adds up to over $3,000 per year.
Why Are Cigarettes So Expensive in Australia?
The primary driver is tobacco excise — a federal tax applied per stick (not per pack). As of May 2026, the excise rate is approximately $1.42 per cigarette. On a pack of 20, that is $28.40 in excise alone, before the manufacturer's cost, retailer margin and 10 % GST are added.
The Australian Government increases tobacco excise annually as part of its public health strategy to reduce smoking rates. According to the Department of Health's tobacco policy page, excise increases are scheduled to continue through at least 2028. This means cigarette prices will keep climbing every year.
Breakdown of a $45 Pack
- Tobacco excise: ~$28.40 (63 %)
- GST: ~$4.09 (9 %)
- Manufacturer cost + margin: ~$8.50 (19 %)
- Retailer margin: ~$4.01 (9 %)
Nearly three-quarters of the retail price goes to government taxes. This is why no retailer — online or offline — can offer dramatically discounted cigarettes. The excise is fixed and non-negotiable.
How to Find the Cheapest Smokes Legally
While you cannot avoid excise, there are legitimate ways to reduce your tobacco spend:
- Buy budget brands. Choice, Bond Street and JPS are consistently the cheapest per-cigarette options in Australia. They use the same grade of tobacco but carry lower brand premiums.
- Buy larger packs. The per-cigarette cost drops slightly when you move from 20s to 25s or 30s. A pack of 30 JPS, for example, works out about $0.05 cheaper per stick than the 20-pack.
- Shop at competitive retailers. Prices vary by up to $5 per pack between retailers. Dedicated tobacconists and online stores like Local Cig Supplies typically beat supermarket and petrol station prices.
- Buy in cartons. A carton of 10 packs often saves $1–$2 per pack compared to singles. If you are going to smoke regardless, buying in bulk is the most cost-effective approach.
Vaping as a Cheaper Alternative to Cigarettes
Many Australians searching for cheap smokes are open to alternatives that deliver nicotine at a lower cost. Vaping is the most common switch, and the maths strongly favour it.
Cost Comparison: Smoking vs Vaping
| Habit | Daily Cost | Weekly Cost | Annual Cost |
|---|---|---|---|
| Pack-a-day (Winfield Blue 20s) | $45.95 | $321.65 | $16,772 |
| IGET Moon (one per week) | $5.00 | $34.95 | $1,817 |
| Alibarbar Pro 10000 (one per 10 days) | $4.50 | $31.47 | $1,641 |
| IGET Bar Plus (pod system, daily use) | $3.33 | $23.31 | $1,216 |
Switching from a pack-a-day cigarette habit to an IGET Moon could save you roughly $15,000 per year. Even the most expensive vaping setup — buying premium Alibarbar devices weekly — costs a fraction of what cigarettes do. For a full pricing breakdown across vape brands, see our vape prices Australia guide.
Of course, vaping is not risk-free, and quitting nicotine entirely is always the healthiest option. But for smokers who are not ready to quit, switching to a vape can dramatically reduce both cost and exposure to combustion-related toxins.
Cigarette Delivery Options in Australia
Online cigarette delivery is available in most Australian states, though regulations vary. Expect standard shipping times of 3–5 business days for cigarettes ordered online. Express delivery (1–2 business days) is available at most retailers for an additional fee.
Age verification is mandatory at the point of delivery — you will need to present valid photo ID to the delivery driver. This applies to both cigarettes and vapes ordered from Local Cig Supplies and other compliant retailers.
Frequently Asked Questions
What is the cheapest cigarette brand in Australia in 2026?
Choice and Bond Street are consistently the cheapest cigarette brands, with a pack of 20 retailing for around $37.50–$38.95. JPS is another budget-friendly option at approximately $39.95 per pack of 20.
Why are cigarettes so expensive in Australia?
Tobacco excise accounts for roughly 63 % of the retail price — about $1.42 per cigarette in May 2026. Combined with GST, government taxes make up nearly 72 % of what you pay. Annual excise increases are mandated through at least 2028.
Is it legal to buy cigarettes online in Australia?
Yes, provided the retailer is licensed, collects the appropriate excise and verifies the buyer's age. All legally sold cigarettes carry the same excise rate regardless of whether they are purchased online or in store.
Is vaping cheaper than smoking?
Significantly. A pack-a-day smoker spending roughly $46 per day on Winfield Blues could switch to vaping for under $5 per day — a saving of over $15,000 annually. Even premium vape devices cost a fraction of what cigarettes do.
Can I import cheap cigarettes from overseas?
Australian customs regulations allow a very limited duty-free allowance (currently 25 cigarettes or 25 grams of tobacco). Anything above that amount is subject to the full Australian excise rate plus GST, making overseas imports no cheaper than buying domestically.